When customers engage with your company by leaving customer feedback ‒ whether it’s to complain on Twitter or leave a flattering review about your newest feature ‒ there’s always an underlying emotion.
With sentiment analysis, you can capture this subjective information to understand your customers better. Why are they feeling negative about your customer service? Which product features do they like the most?
Build Brand Reputation Using Sentiment Analysis
It is a well-known fact that it takes years to earn a reputation, but it only takes seconds to ruin it. So, building a brand reputation and maintaining it is very important for business development.
Consumer reviews can have a significant impact on determining a company’s destiny as they greatly influence purchasing decisions. Positive reviews are needed for business success and sustainable growth. In this digitalized world, 88% of people are trusting online reviews than personal recommendations.
The results of a recent McKinsey study show that “After a positive customer experience, over 85% of customers buy more. After a negative experience, over 70% bought less. It means you should not ignore the sentiments of consumers. USM’s main goal is to provide businesses with a unique and reliable adaptive solution to help them improve their online brand reputation.
Types of Sentiment Analysis Parameters
focuses on the reviews your brand receives online (positive, neutral, and negative)
focuses on the emotion your product or service kindles in the minds of your customers (happy, sad, disappointed, excited)
We can help close the gaps across your Sales and Marketing efocuses on the immediacy of using your brand or finding out an effective solution
focuses on finding out if your users are interested in using your product or brand or not
Advantages of Using Customer Sentiment Analysis Solutions
Get Customer Insights
Using USM’s text mining sentiment analysis tool, you can identify the emotions behind the sentiment analysis of text and measure consumer satisfaction.
Improve Customer Service
By implementing consumer sentiment analysis on survey responses, you can find out what customers’ rate for your product/service, what makes them happy and what disappoints them. You can measure and improve the consumer satisfaction.
Understand Customer needs & reduce rate
It helps understand customer needs, expand consumer base and their expectations. It also helps to identify the problem and give best solutions quickly to satisfy customers and retain them.
Identify changes in customer feedback
Identify the drops and increase in optimism about your products or brand. Monitor and track latest trends and see how your consumers’ feel when they turn to you.
Our sentiment analysis solutions help companies find out which products/items are selling fast, what those customers like and what they don't like. With this, every business can create a marketing campaign that meets consumer needs in different segments.
Sentiment analysis software can help you find out your competitors and find new areas to improve your service and product quality. By knowing the consumer's online feedback about your product/brand, you can find out the main issues to deal with on priority.
Let’s talk About your projectUnderstanding your requirements and objectives is important to us. We listen and work together to create a truly unique experience.
HOW DOES SENTIMENT ANALYSIS WORK?
SPLITTING TEXT DOCUMENTS INTO ITS BASIC COMPONENTS PARTS LIKE PHRASES, SENTENCES, TOKENS, AND PARTS OF SPEECH.
EACH SENTIMENT-RELATED COMPONENT AND PHRASE IS IDENTIFIED.
SENTIMENT SCORES RANGING FROM -1 TO +1 ARE ASSIGNED TO EACH PART OF THE PHRASE OR COMPONENT.